Automattic has a similar content policy in place for and Mullenweg confirmed that the company does not plan to lift the ban on adult content. Tumblr changed its adult content policy in December 2018, banning pornographic content which reportedly accounted for 22.37 percent of incoming referral traffic from external sites in 2013 when it was acquired by Yahoo. “It’s working amazingly well, despite being fairly constrained in what they can launch the past few years,” he said. Mullenweg said the Tumblr mobile app gets 20x more daily signups than the WordPress app. “WordPress is an open source web operating system that can power pretty much anything, including, but it’s also a large property so will take a bit to figure out and migrate,” Mullenweg said.Īutomattic doesn’t currently have plans to change the frontend Tumblr experience. Open source client similar to Calypso.Support same APIs on both WP.com and Tumblr.He outlined a brief roadmap for Tumblr’s future that includes re-architecting its backend with WordPress: Mullenweg took to the Post Status community Slack channel for an impromptu Q&A this afternoon where he discussed more of Automattic’s plans for Tumblr. All 200 of Tumblr’s employees will be moving over to Automattic, bringing the company’s total employee count over 1,000. ![]() ![]() ![]() The microblogging and social networking website currently hosts 475.1 million blogs, for which Automattic will now assume operating costs. Tumblr is Automattic’s biggest acquisition yet in terms of product users and employees gained. Just six years after Yahoo acquired Tumblr for $1.1 billion, the company is said to have been acquired for “a nominal amount” from Verizon, who indirectly acquired Tumblr when it bought Yahoo in 2017.Īutomattic CEO Matt Mullenweg declined to comment on the financial deals of the acquisition, but a source familiar to Axios puts the deal “well south of $20 million.” Automattic has acquired Tumblr, a long-time friendly rival company, for an undisclosed sum.
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